Pricing · last updated 08-oct-2026
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Varela Insights 2026 Pricing

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Varela Insights charges from $6,843 MXN per month for an AI bot for WhatsApp or Facebook and from $20,571 MXN per group of 1 to 3 people for training to lead AI projects, plus taxes; the visibility diagnostic in ChatGPT and other AIs is free.

Not sure where to start? Talk with Irving for 15 minutes, at no cost. Comparing agencies? Check out the comparison of AI agencies in Mexico.

How much does it cost to train my team to lead AI projects?

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Or see the pricing: from $20,571 MXN per group of 1 to 3 people, online from any country or in person in Monterrey and the metro area. See the details of each program →

ProgramWho it's forDurationPrice MXN
Custom training for your team
You answer up to 3 questions and the evaluator builds your plan: sessions of 2 to 3 hours, based on your team's level and what you want to achieve.
Teams of 1 to 3 people4 to 15 h · online or in person in MonterreyTo startMXN $10,286Total from MXN $20,571
Training: how to lead AI projects in your company
For executives: which AI projects to start and with which method (PMI's CPMAI); you leave with the project decided: it goes ahead or it doesn't.
Mid-size or large company · Project management / IT18 h · At your company, 6 modules (one per CPMAI phase), online or in person in MonterreyTo startMXN $46,286Total MXN $92,571
Training: from managing projects to managing AI projects
For project managers: adapt your current method to AI projects (PMI-CPMAI).
PMP professional, individual or group of 312 h · Working sessions on the six phases with real cases, in Spanish, guided by someone PMI-CPMAI certifiedTo startMXN $30,857Total MXN $61,714
Training: build your in-house AI operator
Leave your team with one person as a resident AI technician: they maintain bots, automations, and workflows.
1 person · online18 h · 6 sessions × 3 hTo startMXN $46,286Total MXN $92,571

Payment terms: 50% upfront to confirm the date; 50% at close (courses) or at delivery (implementations).

How much does it cost based on my team's level and my goal?

Custom training costs between MXN $20,571 and $77,143 MXN per group of 1 to 3 people, for 4 to 15 hours: it depends on how far your team is from the goal. It's the same calculation as the evaluator above.

Your team's level ↓ · Goal →Understand where to apply AITeam productivityAI in a business processTechnical project with a prototype
Getting started with AI$20,571
4 h
$30,857
6 h
$41,143
8 h
$77,143
15 h
Occasional use$20,571
4 h
$20,571
4 h
$30,857
6 h
$61,714
12 h
Weekly use on real tasks$20,571
4 h
$20,571
4 h
$20,571
4 h
$46,286
9 h
Advanced daily use$20,571
4 h
$20,571
4 h
$20,571
4 h
$30,857
6 h

How much does it cost to get ChatGPT, Gemini, and other AIs to recommend my company (GEO)?

Biweekly measurement of citations in AI engines, technical fixes, and content that AIs cite. Service at /agencia-geo-mexico.

ServiceIncludesPrice MXN
Free diagnostic: which AIs recommend your competitor and not you?
We measure your citations in ChatGPT, Gemini, Perplexity, Claude, Meta AI, Grok, and Copilot. No sign-up.
Step 1 of the programFREE
Program to get AIs to recommend your company (3 months)
Month 1 · foundations + citable content; Months 2 and 3 · biweekly measurement + adjustments. Optional: AI visibility dashboard, MXN $3,857/month.
Initial diagnostic, biweekly measurement, technical fixes, and citable contentTo get startedMXN $24,935Total MXN $49,870

How much does an AI WhatsApp bot cost, or automating my processes?

Implementations on the client's own infrastructure or infrastructure managed by Varela Insights. Third-party licenses are not included.

ServicePrice MXN
AI WhatsApp BotMXN $6,843/month
AI Facebook Messenger BotMXN $6,843/month
n8n on your own server (remote installation)
Installation, security configured, 2-hour training, PDF documentation, 30-day warranty
MXN $21,379 one-time
Custom AI project for your companyfrom $42,857 MXN

50% deposit to start. Typical delivery time: 10 business days from the deposit.

What other services do you offer, and which are free?

ServicePrice MXN
What Does Google Say About You? (Analysis)FREE
Competitor Detective (public research)FREE
AI Attendance TrackingMXN $143/employee/month
Corporate Brain — AI Knowledge BaseMXN $57,093 one-time

Pricing FAQ

How much does training to lead AI projects (CPMAI) cost in Mexico?

Programs to lead AI projects (PMI's CPMAI methodology) are tailored to your team, for groups of 1 to 3 people per company: from $20,571 MXN (4 hours); the 12-hour program costs $61,714 MXN and the 18-hour program, $92,571 MXN. 50% deposit to confirm the date; 50% at completion (courses) or at delivery (implementations).

How much does the GEO service cost to appear in ChatGPT?

The 3-month GEO Program costs $49,870 MXN: MXN $24,935 to start and the rest as the program progresses. The initial audit is free, with no sign-up, at varelainsights.com/geo.

How much does it cost to install n8n on your own server?

Installing n8n on your own server costs $21,379 MXN as a one-time payment and includes installation, configured security, 2-hour training, PDF documentation, and a 30-day guarantee.

How much does Varela Insights charge for a WhatsApp chatbot or an AI agent?

The AI WhatsApp bot costs from $6,843 MXN per month (the same for the Facebook Messenger one). AI attendance control costs $143 MXN per employee per month.

How much does a custom AI project for your company cost?

Custom AI projects for companies start from $42,857 MXN, depending on scope.

What are the payment options?

50% upfront to confirm the date; 50% at completion (courses) or at delivery (implementations).

How do I contact Varela Insights?

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