GEO Agency in Mexico: get ChatGPT, Claude, Gemini, Grok, and Perplexity to recommend your company
Varela Insights is a GEO (Generative Engine Optimization) agency in Mexico that gets ChatGPT, Claude, Gemini, Grok, and Perplexity to cite and recommend your company, using the Varela Method (Audit → Ground → Authorize → Measure), biweekly Citation Rate measurement with the CV-SoV methodology, a free initial audit in ~25 seconds, and a program quote after a 15-minute session, at varelainsights.com/agencia-geo-mexico. This is the service page for hiring us. If you first want to understand the discipline, the complete GEO guide in Spanish explains the what and the why; here you'll find the how and the how much.
The Varela Method
- Audit. We ask AI about your industry using real customer questions: how many of them you show up in, who it recommends instead of you, and why. Free audit, no sign-up, result in ~25 seconds.
- Ground. Your site becomes readable to the models: Schema.org structured data, anchored entity identity (Wikidata, sameAs), llms.txt, and verification that AI bots actually crawl your pages.
- Authorize. We build the content and signals that generative engines cite: direct-answer pages, quotable phrases with your brand, topical authority in your category.
- Measure. Every two weeks we run your industry's battery of buying questions against the 3 engines and report the progress to you. If it doesn't move, you see it; if it moves, you see that too.
What we measure (the 5 GEO metrics)
Citation Rate (in how many real questions AI mentions you — the north-star metric), Schema Coverage (structured data coverage), Entity Anchoring (how firmly your brand is anchored as an entity), NER Accuracy (whether the models correctly recognize your name), and Drift (whether your presence degrades with model updates). The CV-SoV measurement methodology runs real buying questions against ChatGPT, Claude, Gemini, Grok, and Perplexity — not anecdotal screenshots.
Who it's for (and who it's not for)
It's for you if your customers already ask AI about your category — professional services, health, B2B suppliers, businesses with a clear line of work — and you want to be in that answer before your competition. It's not for you if your site doesn't exist or your business doesn't have a defined category someone would ask about: that gets fixed first (and we'll tell you in the free audit, not after charging you).
Deliverables of the monthly program
- Biweekly report on Citation Rate and the 5 metrics, with the engines' raw answers as evidence.
- Technical implementation of the fundamentals: Schema.org, entity, llms.txt, sitemaps, and indexing in the engines that feed AI.
- Citable content published on your domain, in your voice.
- Drift alerts: if an engine stops citing you, you know at the next measurement, not six months later.
How to get started
The initial audit is free (run it now, ~25 seconds, no sign-up). The 3-month GEO Program is quoted after a 15-minute session on WhatsApp, at no cost, based on your category and the questions to measure; CFDI 4.0; formal quote in under 24 hours. No forced lock-in contracts: the biweekly measurement is the case for renewing.
Varela Insights